Professional Graphic Design
Master professional graphic design using Adobe Photoshop, Adobe Illustrator, and Canva while learning design theory, typography, color psychology, branding, print, digital media, AI-assisted design, and portfolio development.
Course Overview
The Professional Graphic Design course is designed to equip students with industry-standard creative skills required for careers in graphic design, branding, advertising, digital marketing, and print media. Students will build a strong foundation in design principles, typography, color theory, branding, and visual communication while mastering Adobe Photoshop, Adobe Illustrator, and Canva. The course emphasizes hands-on learning through real-world projects, portfolio development, and a capstone branding project, preparing students for professional opportunities in agencies, businesses, startups, and creative industries.
What You'll Learn (Syllabus)
Module 1: Introduction to Graphic Design & Design Thinking
Introduction to graphic design, design thinking, visual communication, design process, raster vs vector graphics, design ethics, copyright, creative workflow, and understanding client briefs.
Module 2: Principles of Graphic Design
Balance, contrast, alignment, repetition, hierarchy, proximity, white space, rhythm, scale, proportion, composition, grid systems, visual flow, and layout fundamentals.
Module 3: Color Theory & Color Psychology
Color wheel, RGB & CMYK, color harmony, color schemes, brand color selection, color accessibility, color psychology, emotional impact of colors, mood boards, and palette creation.
Module 4: Typography
Typography fundamentals, font classification, font pairing, hierarchy, kerning, tracking, leading, readability, typography for branding, advertising, and professional layouts.
Module 5: Adobe Photoshop
Image editing, retouching, layer management, masking, selections, color correction, photo manipulation, mockups, AI-powered tools, social media graphics, product editing, and poster design.
Module 6: Adobe Illustrator
Vector illustration, logo design, icon creation, pen tool, shape builder, pathfinder, typography, packaging graphics, illustrations, branding assets, and professional vector artwork.
Module 7: Canva Design Mastery
Canva interface, templates, Brand Kit, AI tools, social media creatives, presentations, flyers, brochures, certificates, business designs, marketing materials, and video editing.
Module 8: Branding & Identity Design
Brand strategy, logo design, brand identity, visual identity systems, stationery design, packaging basics, brand guidelines, and complete branding projects.
Module 9: Print & Digital Design
Flyers, brochures, banners, certificates, packaging, magazine covers, digital advertisements, social media graphics, website banners, email graphics, and print production basics.
Module 10: Layout Design & Publication Design
Grid systems, publication layout, magazine design, brochures, company profiles, newsletters, catalogues, menus, portfolio layouts, print-ready documents, bleed, crop marks, and PDF export.
Module 11: Design for Marketing & Advertising
Social media campaigns, advertising creatives, promotional materials, product advertisements, corporate branding, e-commerce graphics, festival campaigns, marketing collateral, and digital advertising.
Module 12: AI for Designers
AI-assisted design workflow, prompt writing, AI image generation, background removal, AI mockups, image enhancement, productivity tools, and ethical use of artificial intelligence in design.
Module 13: Portfolio Development
Build a professional portfolio including logos, branding projects, social media campaigns, posters, brochures, packaging, advertisements, photo manipulation, vector illustrations, and presentation-ready case studies.
Module 14: Capstone Project
Complete a real-world branding project including research, mood board, logo, brand identity, marketing materials, packaging, social media kit, brand guidelines, and final portfolio presentation.
Professional Certificate
Earn an industry-recognized certificate upon successfully completing all learning milestones and submissions.
Career & Placement Assistance
Gain access to our placement cell offering mock interviews, portfolio creation audits, and job references.